JUVÉDERM® VOLBELLA® is a clear Hyaluronic-based gel injectable filler used today to increase lip fullness and soften the appearance of lines around the mouth and is an effective and natural way to replace your skin’s natural Hyaluronic acid loss over time. JUVÉDERM® VOLBELLA® brings back volume and softening of unwanted fine lines and wrinkles. JUVÉDERM® VOLBELLA® is used to plump up your lips to make them fuller, it is also commonly used to diminish vertical lip lines (a.k.a. smoker’s lines), accentuate the border of your lips, and enhance the cupid’s bow (the “M” part of your mid-upper lip).*
“We live in the age of the selfie, and because we see images of ourselves almost constantly on social media, we’re much more aware of how our lips look,” says David H. Song, MD, former president of the ASPS. “The good thing about lip procedures is that you have several options. You can change the shape of your lips as subtly as you want.”*
Women seem to like fuller, plumper lips where the border of the lip is accentuated, with a defined cupid bow because it makes them look younger.
Don’t blame the celebrities though for this quest for youth (well maybe for the #KylieJennerChallenge, where people harmed themselves by using suction cups to duplicate her luscious lips).
Actually, researchers credit the pressure for a popping pout to evolutionary biology. They found that full lips (plus big eyes) indicate higher estrogen levels in women, theoretically making them more attractive to men because it implies fertility.
An interesting theory. Still, it seems nobody wants to settle for either thick thighs or thin lips. Though our thighs don’t become thinner as we age (we wish), our lips certainly do, as over the years we produce less collagen, the protein that makes lips look full and plump.
But luckily for most women, thin lips are easy to correct. In fact, according to ASPS a record number of Americans underwent lip augmentation procedures—including implants— in 2015. This makes it the second fastest growing facial procedure in the United States since 2000. And it’s not just the women. About 1,200 male lip procedures were performed in 2015, a 400 percent increase since 2000. *Individual Results may vary